EXECUTIVE CREATIVE DIRECTOR
Lucas is the raw energy of PICO. His knack for catchy hooks, experience in the industry, and relentlessly high standards have all helped bring PICO’s work to the next level. Lucas leads our team of composers and inspires confidence in clients, in both cases by regularly invoking hilarious metaphors to clarify any creative need. Even though he studied Journalism, it was his true love of music that he discovered while earning his degree at the University of Colorado at Boulder, and he stuck with it. These days he spends his free time with his beautiful wife and two daughters in Los Angeles. He enjoys a little ping pong on the side and even more music when he’s got the time.